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Mass Communication

Unit 1: Communication
  • Communication - Meaning Definition and Types
  • Culture and Communication
  • Social and Behavioural Change Communication
  • 7Cs of Effective Communication
Unit 2: Journalism
  • Fake News and Fact Checking
  • Basics of Journalism
  • Ethical Issues In Journalism
Unit 3: Social media
  • Cyber Activism India and Aborad
  • Social Media - Meaning, Definition and Types
  • Cyber Hygiene Or Cyber Security
  • Understanding Cyber Crime Meaning Definition And Types
  • Information Technology Act 2000 And Social Media
Unit 4: TV
  • Advertising Meaing Definition and Fuctions
  • Models Of Advertising
  • Types of Advertising
  • Brief History of Television
  • Introduction to Audio-Visual Production
Unit 5: Radio
  • Brief History of Radio
  • Writing for Radio
  • Radio Programme Production
Unit 6: Cinema
  • History of Indian Cinema
  • Cinema Genres
  • Cinema and Social Change
Unit 7: New Media
  • Internet as Information Super Highway
  • Emerging Trends in Mass Communication
  • Mass Communication Important Words
  • Radio Jockey Skills and Role
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